The redesign of Crown Affair's website was a transformative undertaking, driven by the need to align the brand's online platform with its core values of luxury, sustainability, and top-tier haircare. This project aimed to create a digital space that mirrored the brand's commitment to offering premium haircare products and celebrated the simplicity and quality of the Crown Affair experience. The redesigned website not only elevated the visual aesthetics but also improved user navigation, incorporated sustainable design elements, and showcased the brand's dedication to elevating the daily haircare routine. Ultimately, it aimed to provide a seamless and visually engaging online journey that aligned with Crown Affair's mission to redefine haircare.